A Fresh Brand & Booking Experience for an Eco-Conscious Car Rental Startup
RentX approached RAZOR with a clear goal - to position themselves as New Zealand's modern, sustainable rental car brand.
Their mission was simple but ambitious: make it easy for travellers to book low and no-emission vehicles while reinforcing their commitment to an eco-friendly future.
The challenge?
Create a digital experience that felt as clean and efficient as their vehicles — built around an intuitive booking system, a refreshed visual identity, and a website that could grow with the brand.
With just two months to bring the vision to life, timing was tight.
Once the mockup was approved, the RAZOR team had only a few short weeks to get the new RentX site live before their critical launch deadline.
We started by refining the RentX logo, softening the visual language and exploring a palette that gave a subtle nod to energy, optimism, and sustainability. This refinement carried through the site design, where every detail reinforced the brand’s focus on trust, simplicity, and eco-conscious design.
Taking inspiration from other websites, we built a clean, conversion-optimised layout that puts the booking journey front and centre. Lightweight styling kept load times fast, while a flexible modular system gave RentX the freedom to scale and evolve their content.
Despite the compressed timeline, the RAZOR team coordinated design, development, and copy in parallel — ensuring every piece aligned perfectly for go-live.
- Custom WordPress Build — Developed on WordPress, giving RentX full control of content and structure.
- Tailored Booking Experience — A custom-built API integration connected directly to the RCM system, allowing customers (and agents) to book vehicles in real time.
- Agency Portal — Created a dedicated portal for agents, integrated with RCM, to streamline direct bookings.
- Responsive Design — Optimised for mobile-first travellers, ensuring a seamless experience across devices.
- Copywriting — RAZOR’s in-house copywriter developed and refined content across all key pages, balancing clarity, personality, and SEO.
- Fast, Secure Hosting — NZ-based hosting with daily backups, SSL security, and Cloudflare protection.
The new RentX.co.nz launched on schedule — a streamlined, user-friendly website that mirrors RentX’s sustainable ethos.
- Modern, mobile-optimised design with an eco-conscious aesthetic.
- Intuitive booking flow integrated with real-time data from RCM.
- Agent portal for seamless partner access.
- Fully editable CMS with training and video tutorials for the RentX team.
The site now stands as a strong foundation for growth — a scalable, fast, and secure platform ready to evolve as RentX expands across New Zealand.
In short: a website that doesn’t just look sustainable — it performs that way too.
