Building an Online Foundation for a New Construction Company
Trey Arundell approached RAZOR to design and develop the first website for his new venture, Ground Up Building.
After years working as a contractor, Trey was stepping into full business ownership, and he wanted a digital presence that reflected his professionalism, reliability, and practical approach to building.
Based in South Auckland, Ground Up Building specialises in residential and light commercial renovation and construction services. The website needed to clearly communicate GUB’s services, showcase capability, and make it easy for potential clients to get in touch.
The website was designed to establish trust, credibility, and conversions from the outset.
A clean, modern WordPress platform ensures scalability and ease of management. Key features include:
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Homepage highlighting expertise and approachability
Service pages for Residential Building & Renovations and Light Commercial projects
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A project gallery to showcase completed work
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About and contact pages designed to drive enquiries
Photography and visual content emphasise the team’s skill, reliability, and approachable nature. The responsive design delivers a smooth experience across all devices, making it easy for both homeowners and small business clients to navigate.
The website is built with long-term growth in mind.
The WordPress content management system allows Trey to update project images or messaging easily, while future features—like a blog or expanded project gallery—can help grow the digital footprint over time.
SEO-driven content ensures discoverability across South Auckland and wider Auckland regions, while the site’s clear structure encourages visitors to make enquiries, helping convert interest into leads.
"Razor did a great job designing my work website, making everything run so smoothly. Didn't have any issues with anything. Would definitely recommend. Thanks again"
Trey Arundell
Ground Up Building
Ground Up Building’s website gives Trey a professional, trustworthy foundation online.
It reflects the company's practical, trade-led approach while positioning the business for growth. With a conversion-focused layout, high-quality imagery, and a scalable CMS, GUB now has a digital presence ready to grow alongside the business and support its evolving project portfolio.
